EADS with new power on the global marketplace
Amsterdam, 20 November 2000
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Full integration of international organization
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32 offices covering 70 countries
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16 duplicated offices combined
EADS European Aeronautic Defence and Space Company has established a fully integrated and new international marketing and sales organization only four months after the founding of the company. The new corporate entity is named EADS International and headed by Jean Paul Gut, Executive Vice President Marketing and Member of the EADS Executive Committee.
EADS International has emerged from the combined marketing and sales strength of the three founder companies Aerospatiale Matra, CASA and DaimlerChrysler Aerospace (Dasa). The team is structured in regional directorates and central functions.
In the past, each of these companies had its own international network. The marketing organizations and international networks of the French, German and Spanish industry leaders are now integrated in a business-oriented, highly competitive unit.
"We are entirely dedicated to strengthening the EADS position in the global markets," says Jean Paul Gut. "Combining our joint forces is opening a new dimension of market strength for EADS. We are working closely with the divisions and business units to secure successful sales as well as profitable development worldwide. EADS International also gives us the opportunity to provide the customers with optimum pre- and after-sales service."
The new EADS marketing organization will increase the export power of the new company, which is number one in Europe and number three worldwide with a 1999 turnover of EUR 22.5 bn.
Thirty-two EADS offices cover 70 countries, and in each country all the representative offices of the founder companies are now united under one roof. Sixteen duplicated offices have been combined and three new offices are being opened: in Chile, Oman and Venezuela.
EADS Co-CEOs Rainer Hertrich and Philippe Camus welcomed the formation of EADS International: "For EADS, which realizes 70% of its turnover on the global market, a strong international organization and market presence is key to business success. The establishment of EADS International is also a further step towards creating a fully integrated company with no overlapping functions."
Within the worldwide activities, the strengthening of EADS's relationship with North American major customers and partners is a key objective.
"Being number three worldwide puts us in a naturally strong position to expand transatlantic cooperation and competition. It is our goal to translate EADS' global market position into a substantial market presence within the United States. Our Washington office is going to be of utmost importance in that task," declared Jean-Louis Gergorin, Executive Vice President Strategic Coordination and Member of the Executive Committee.
EADS was formed on July 10, 2000 following the merger of Aerospatiale Matra of France, DaimlerChrysler Aerospace (Dasa) of Germany and the Spanisch CASA.
Contacts:
Dr. Rainer Ohler
Tel. +49 89 607 34 235
Miguel Sanchez
Tel. +34 91 585 77 89
Roland Sanguinetti
Tel. +33 1 42 24 24 26
