EADS as a Modern Employer
Attractiveness
- How do we break new ground?
- Hiring young innovative people!
- Is it working?
- Apparently!
We put a lot of energy into developing close contact with Europe’s educational systems and its students… This has produced consistent results : the privileged relationship we have developed with universities has resulted in the excellent marks we have obtained in various prestigious surveys around Europe.
The 2003 European Student barometer – Engineering Edition (Trendence) ranked EADS, together with BMW, the number 1 attractive company for engineering students in Europe.
The results of such studies are not our main aim. They do however help us understand the expectations of students and future employees.
Earmarking
EADS has been awarded the best awareness rate by engineering students throughout Europe. This doesn’t mean we intend to make less effort as regards image branding. While still strongly active in our cooperation with universities and student association across Europe, we have launched a new policy to attract younger generations. We have named it “Earmarking” – telling young people about EADS, its products, but most of all its professions.
Far from insisting on short-term recruitment opportunities, we have committed ourselves, in cooperation with national education authorities, to informing young boys and girls about professions and jobs in the aerospace and defence industry. How to become a plane painter, a test pilot, a design engineer or a flight electronics specialist… These are passionate jobs that most children don’t even think about when they consider their future, and we’d like to help them with their choices.
Examples of “Earmarking” include our cooperation with the youth section of the Augsburg Aero Club in Germany, the creation of a guide to Aerospace jobs and careers distributed in French high schools or a workshop organized for high school pupils during ILA 2004, the Aerospace fair in Berlin…
